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Indian-film Fans Pack
Rockland Theater By KHURRAM SAEED SPRING VALLEY — They first heard about the movie a year ago, their
enthusiasm progressively heightened with tidbits on the Web, the release of the
soundtrack a month ago, and trailers teasingly revealing what was to come. Most of the 600 people who packed Maveli
Twin Cinema last night had reserved their seats in advance and arrived
long before the "Kabhi Khushi, Kabhie Gham," which loosely translates into
"Some Happiness, Some Sorrow" in Hindi, features an all-star cast
surrounding Amitabh Bachchan, the most popular actor in Indian cinematic
history. It is by far the most expensive Indian movie ever produced — although
at $10 million, it is very modest by "For our business and the Indian film industry, this film is as big as Harry Potter," said Jawahar Sharma of Yash Raj Films, head of U.S. and Canada operations for "Kabhi Khushi, Kabhie Gham," or K3G. Nestled in a mall across Its audience primarily comes from A bad Theater manager Rajan Moses
is optimistic that K3G, which checks in at 3 hours and 30 minutes, will
measure up to its advance billing. "People were asking about the movie four months ago," Moses said. "People are
eager to watch it. It'll be here for two months." To broaden its appeal amongst younger audience members, who may not have a
firm command of Hindi, the theater ordered a print of the film with English
subtitles. K3G tells the story of an obscenely rich family that is tight-knit but
seldom get to meet each other in person. While the star cast and catchy
soundtrack (almost every Bollywood film is a musical) assures its success in Yash Raj Films expects K3G to break North American box-office records for an
Indian film set just three years ago, "Kuch Kuch Hota Hai." That
movie, also a love story starring two actors, whom are appearing in K3G, made
$2.1 million and stayed on screen for 12 weeks. Yash Raj Films is also counting on a longer run and more money, upwards of
$3 million, which, Jawahar Sharma said, is comparable to "Harry Potter
money." For many South Asians these days, their mantra will be "Hooray for
Bollywood!" |
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